Let’s be real: product marketing has always been a balancing act. One moment you’re writing copy, the next you’re tweaking SEO, then someone asks for a product video by tomorrow. It’s a lot.
That’s probably why so many marketers I talk to are leaning on AI tools these days. Not to replace their jobs, but to stop the constant grind. After testing and chatting with other marketers, these seven tools keep coming up as the ones that actually make life easier.
1. Jasper AI
The Copywriting Workhorse:
If you’ve ever sat there staring at a blank screen trying to come up with a product description, Jasper AI can save you. It gives you first drafts that you can shape into something polished, and it’s built specifically for marketing tasks. I’ve seen teams use it to churn out ad variations in minutes instead of hours.
2. HubSpot AI
All-in-One Smart Helper:
HubSpot AI was already a staple CRM, but the new AI features make it even better. You can auto-generate emails, summarize calls, and even get lead insights without leaving the platform. For marketers who live inside HubSpot every day, this saves a surprising amount of time.
3. Surfer SEO
A Map for Ranking Content:
Good content is wasted if nobody finds it. Surfer SEO gives you clear suggestions on keywords, article structure, and even word count. I like it because it feels practical—you can literally adjust your content as you write, and it tells you if you’re moving in the right direction.
4. Synthesia
Video Without the Stress:
Not every team has the budget to shoot a full video campaign. Synthesia is perfect for quick explainers or product walk-throughs. You type the script, pick an avatar, and you’ve got a professional-looking video. It’s not Hollywood, but it gets the job done when speed matters.
5. Copy.ai
Short, Punchy Content:
Copy.ai shines for bite-sized writing. Need a batch of social captions, subject lines, or ad copy? It’ll give you a bunch of options to play with. You still need to edit, of course, but it’s a solid way to break through creative blocks.
6. ChatGPT Enterprise
Brainstorming at Scale:
The free version of ChatGPT is fine, but Enterprise is built for teams. It’s faster, more secure, and has higher limits. I’ve seen marketing departments use it for everything from strategy brainstorming to drafting campaign briefs, without worrying about data privacy.
7. Hootsuite AI
Social Made Simpler:
Juggling multiple social platforms is exhausting.Hootsuite’s AI capabilities help by recommending optimal posting times and even writing captions. While it’s not infallible, it can be a lifesaver in managing a brand across five to six different channels.
Conclusion
The truth is, none of these tools will “do your job” for you.Nonetheless, they will reduce the amount of busywork, giving you more time to dedicate to real strategy. Begin with small steps—select one or two, integrate them into your workflow, and expand from there.
That’s how most marketers I know are using AI right now: not as magic, but as backup. And honestly, who couldn’t use a little backup?