Study Finds 7 in 10 Organizations Now Use Marketing Technologies and Gen AI
In today’s fast-evolving digital landscape, marketing is no longer just about creativity and strategy. A significant shift is occurring where data-driven technologies and artificial intelligence (AI) are becoming the backbone of modern marketing efforts. According to a recent study, 7 in 10 organizations now leverage marketing technologies (MarTech) and generative AI (Gen AI) to power […]